The true impact of this update will be felt by traditional link builders and brokers who place links on questionable websites pointing to generic product, service, or category pages for the sake of SEO instead of creating remarkable, compelling content.

If you’re doing high quality content when you’re doing SEO, then this [Penguin 2.0] shouldn’t be a big surprise. You shouldn’t have to worry about a lot of different changes. — Matt Cutts

“He’s simply stating that remarkable online assets like eBooks, guides, studies, and white papers with real value are link bait. They naturally attract link citations throughout the web. Most generic product, service, and category pages aren’t remarkable or shareable.

By adding a little digital PR, marketers can pitch this advanced content to online media outlets for write-ups, exposure, and citations, too. These efforts can drive hundreds — even thousands — of natural links in a short amount of time. Short-term benefits include brand coverage, increased website traffic, and conversions. Search benefits are realized and grow over the long-term.” CMI See the full article here.

Want more? Discover Press Release Marketer the new eGuide for all your PR and marketing that recharges sales and investment. CLICK HERE

What to include

Always include your company name (especially for search engine appeal). Key facts distilled down to for example: location, some sort of data – money, numbers etc, if at a conference or tradeshow – mention this as prospects and media will be searching on this term/name.

Length

Google likes headlines to be 60 characters long and Yahoo likes 120. We recommend max. 60.

Style

Your headline should be in capitals, but no exclamations, quote marks etc as it confuses search engines. But put good quotes in there if you have them ie “Person X says …about your new product” – no need for quote marks, just make sure it is an accurate quote.

When to write it

Write it first so you have a guide/theme for the rest of your press release, however review it at the end because you often develop the press release story into a stronger direction especially if you get new research or quotes to support the press release.

Don’t

Use jargon, abbreviations, or cliche terms

Want more? Discover Press Release Marketer the new eGuide for all your PR and marketing that recharges sales and investment. CLICK HERE

The eGuide shows executives how easy it is to get a Press Release written fast that can be repurposed and reshared with media, blogs, online, social media, enewsletters and more. It also includes online templates that help create the right content every time – and it is emailed it to you once you are finished.

Our write it once, share it a thousand times is key to the success of companies using Press Release Marketer. Click here to find out more.

This How-to eGuide is the first time we have stopped and documented how it all works so executives with even no knowledge of PR, marketing, social media and online media can get up to speed fast using our easy steps and processes.

The eGuide is designed for executives that don’t want to spend money on marketing or public relations agencies, but don’t want to spend all their time on marketing their company.

They just want results fast.

It includes valuable tactics including how to write a killer press release in 7 minutes, and how to find 20 news stories in your company in under 10 minutes.

We cover how to integrate and automate social media so it doesn’t waste time, and details all the tools and tactics PR Agencies use to get news out fast and cost-effectively.

This is an insider eGuide which for the first time opens the door on smart ways to promote companies, get leads, investment, prospects and convert to sales and customers.

Content is advertising?

Here is the line in Mitch’s post that stung me: “It is my belief that content is the new advertising.”

Wait a minute. People hate advertising. Does this mean that people are increasingly hating our content, too?

……………………………

New research from Weber Shandwick reveals employees are making a strong push for CEOs to use social media.

In its report, “The Social CEO: Executives Tell All,” 76 percent of executives surveyed believe their CEO should be actively using social media.

Some wise words from content marketers posted by PRDaily:

Authentic content is king

1. “If businesses can be transparent, be authentic.” Brian Solis, principal analyst at Altimeter Group. There’s little that will gain you more influence than communicating a sense of authenticity to your clients.

2. “The trust, credibility, and authority that content marketing creates knocks down sales resistance.” Brian Clark, founder of Copyblogger. Instead of thinking of content marketing as a way to make sales, look at it as a way to build authority and establish credibility with your audience, which will in turn lead to sales.

3. “Write human.” Milk Stelzner of SocialMediaExaminer.com. Avoid obvious sales pitches, and opt instead to be real. Customers are distrustful of advertising.

For an additional test, during the pitch and courtship period, send them an email during non-office hours and see how quickly they respond. Too many times I’ve dealt with PR professionals who didn’t respond to emails for hours, sometimes days, which baffles me. If I had been a journalist on a deadline, an hour’s delay would’ve meant me finding another contact and writing the story without your company.”

Read the full story here

Website traffic trend surveys show investors head first to newsrooms to find out exactly what is happening at the company. This includes new products, new appointments, attending or speaking at conferences, new reports, new offices, awards, sponsorship etc.

The newsroom should be featured on your navigation bar. Inside, present in an orderly easy to use fashion all your press releases, news clips, videos, audio news and images. Pull out the headline and first paragraph for each article, report or press release then a link for the full document so visitors can easily scan your content.

Present them in date order and searchable by topic. Feature your media contact point person with email and phone.

Images must be downloadable in low and high resolution. Include your logo in images.

Consider having your most recent press releases or news clips rotating on the front page for additional credibility and validation.

Finally, your newsroom needs to be regularly updated. Aim to prepare a press release at least every month, ideally once a week. It is powerful content for SEO and traffic generation, and investors will be impressed to see fresh regular content on your newsroom.

Which is why press release marketing ticks all the boxes for Google search and so your website page rankings and traffic generation – think leads and sales – even investment.

So next time you get spammed by someone claiming they can get your SEO up instantly don’t be fooled. The first thing they will ask of you is for you to provide some content – press releases, articles, whitepapers etc. Or you could let them write them…probably not. It is not magic they will charge to plenty of money, say it will take 6 months and talk about link building etc …as well as asking you to provide lots of new content. Be warned there is an easier cheaper faster way. The way search engines like. That Press Release Marketing.

From the Google online handbook for website owners wanting to boost their page ranking:

You will discover :

The fastest ways to get media coverage

Who you should be pitching, when and how

How to get great and positive news reports about your business

Why you shouldn’t pay for distribution lists and databases to get to media contacts

How to nurture media so they call you

How to extend the life and influence of every news article you get about your business

and much more.

In fact we guarantee you will get at least five news reports in the first five months of  using the “How to get Free media coverage” Handbook.

PLUS we will also instantly email you the top (free) news services so you can start getting their request feeds from real journalists writing real stories that will drive traffic, leads and prospects to your business.